When starting the Every Door Direct Mail marketing campaign, you as a businessman will have to choose where you would like to promote your business. You can decide to promote yourself in the neighborhood, within one zip code, city, etc. no matter what you choose, you can check out very easily the carrier routes on the web site of USPS. There are around 500 households within one carrier route and you can decide which mailing routes the postman should take and where to deliver your promotional material. Full article for EDDM Indicia.
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